Specialist Valuer for Antique and Vintage Jewellery and Watches, Jackie Rothwell, pens a guide to Tiffany jewellery. A potential investment when purchased secondhand at auction.
“There is something special about the little blue box that is instantly recognisable as Tiffany. For nearly 200 years, Tiffany & Co. has been a go-to name for timeless elegance, sparkle and quality. Whether it is a delicate silver necklace, a chunky bracelet or a beautiful diamond engagement ring, Tiffany jewellery represents a unique blend of luxury and emotional significance.
“Much of the appeal of purchasing Tiffany jewellery is the experience it creates for the customer, whether it is walking into a Tiffany store or leaving it with a signature robin’s egg blue box after a successful purchase. The stores are designed to emulate a world of luxury, with every detail from the lighting to the display cases being thoughtfully designed to make the customer feel special.
“Tiffany’s reputation has been built on its craftsmanship and quality. Since its founding in 1837, it has maintained high standards in design, craftsmanship and materials. Each piece is designed and made with care, whether it is a classic silver ring or a statement diamond necklace. Tiffany covers all areas of design from luxury high value to everyday wearable, so there is a piece appropriate for any occasion or age.
“A major part of Tiffany jewellery’s charm is in its ability to remain both timeless and contemporary. Many people are familiar with the brand’s classic collections such as the ‘Return to Tiffany’ and their signature ‘Tiffany keys’ but the company continues to innovate with the changing fashions. They have collaborated with designers such as Elsa Peretti and Paloma Picasso, who have both designed collections under the Tiffany name, introducing new perspectives and modern designs, so staying relevant to the younger generation.
“Tiffany jewellery is seen to be a premium brand and as such carries a certain price tag, but for many people, the aesthetic value of the item extends to the material of the piece. Many people, therefore, buy pieces of Tiffany jewellery to commemorate life’s landmark moments such as engagements, notable birthdays, anniversaries, graduations and other personal achievements. Whether the purchase costs £100’s or £1000’s a piece of Tiffany jewellery will be a meaningful gift when tied to a moment of celebration or memory of someone special.
“In recent years in response to the global demand for greater environmental responsibility, Tiffany & Co have taken steps to be more transparent regarding its diamond sourcing and is also now making more effort to incorporate recycled materials into its production processes. This commitment to global sustainability adds further integrity to the brand’s already strong reputation.
“Ultimately, Tiffany jewellery is more than just a beautiful accessory. It’s a symbol of love, success, connection and personal style to its customers. The emotional resonance that comes with each piece of jewellery is part of what makes the brand Tiffany & Co such a well-known name within the luxury brand market.
“Whether you are marking a major life event or simply treating yourself, Tiffany continues to offer jewellery that is meaningful and luxurious but also a great investment.
“If you are not able to buy new, Auction Houses rather than online offer a great way of obtaining quality pieces of 2nd hand Tiffany jewellery at a more accessible price. Online purchases are a risk, as counterfeit pieces are common, so it is much safer to use an auction house where you can inspect the piece of jewellery personally. However, be careful and always check its authenticity by asking about the piece’s history, documentation and original packaging. As many pieces of Tiffany are purchased for special occasions, the receipts and boxes are usually kept if the item is authentic. Check the hallmarks such as the Tiffany & Co stamp and metal purity mark.
“Buying a 2nd hand piece of Tiffany jewellery not only allows you to access unique or out-of-production pieces but also provides you with the possibility of your purchase increasing in value, so becoming a good investment. In short, it is a stylish, sustainable and financially savvy way of owning and wearing an item of luxury and beauty.”