It’s always fascinating to watch auction trends and there's certainly a continued interest in advertising memorabilia at auction - and in branded signs in particular.

First created in the 1880s and popular through to the 1950s, enamel signs were seen outside of most businesses and they now catch collectors’ eyes. The interest that's been building shows no sign (forgive the pun) of waning. Our top tip is to look out for food and drink signage, petrol station or brewery signs.

While the signs consistently command good prices, there are plenty of other branded items performing well under the hammer, including wooden crates, packaging, and tins.

Promotional items given with purchases are valuable too. Remember Robertson’s gollies and the Natwest piggy banks? Or going back further, cigarette cards and tea cards? It makes you wonder what the promotional items of the future are likely to be – perhaps we’ll be selling Happy Meal toys!

We regularly feature lower estimate examples of advertising memorabilia in our Antiques, Vintage, Collectables and Clearance auctions, which take place most Mondays, whilst higher value lots are set aside and sold in a dedicated section of our bi-monthly Collectors' Auctions. Trainee auctioneer, Garth, heads up this area of interest and will be very happy to talk you through likely values if you are considering commissioning one or more items to auction.

As with all of our auctions, we encourage commission and live bidding online and have a keen set of auction goers in the saleroom ready and waiting for advertising lots.


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Meet the expert

Garth Drinkall

Trainee Valuer

Garth is an enthusiastic cataloguer and trainee valuer with a passion to learn. He, sporting his sharp tweed suit, has quickly become a firm favourite with clients. Garth loves music and sells with Kev during our specialist music auctions. But his interests span many areas, particularly things covered in rust.

Are you looking for a valuation? Fill in the form, upload an image and we’ll be in touch soon.

Recent Highlights

A vintage enamel advertising sign for Puritan Leather Shoes and Soles, SOLD £200
An enamel advertising sign for Calvex Carbolic Ointment and first aid, SOLD £80
A vintage enamel advertising sign for Puritan Leather Shoes and Soles, SOLD £260
A selection of advertising flagons including Hayton and Alexander of Kendal, SOLD £70
vintage enamel advertising sign for Puritan Leather Shoes and Soles, SOLD £260